Booklet Tips – Format Choices

You have tips from your expertise to share with the world. You decided a tips booklet makes sense for your business and your audience. You also have ideas about how you want to present your information in that booklet. While there is no one “right” way, some approaches work better than others, ternak303 based on your style and what you want to achieve.

How-to Tips

The basis for tips booklets for over two decades has been a specific writing formula: one sentence starting with a positive verb (action word) telling the reader what to do followed by one or two sentences explaining how or why. That’s pretty straightforward and helpful. It works. It’s more than a list of commands since the “how” or “why” are added. Thousands of people have created tips booklets worldwide based consistently on that formula throughout their publication. Leaving out the verb at the beginning of the first sentence of the tip is more of a philosophical statement than an action-oriented tip. tips303


Relevant quotes are used in various ways in a booklet. The quotes can be from well known people, lesser or unknown people, or anonymous. Quotes can be interspersed throughout the booklet as gentle dividers for various sections of tips. They can be an entire booklet, which generally makes it more inspirational than instructional. Quotes can also be distracting for some people who prefer to have clear how-to tips. Your decision to include or omit quotes is completely up to you as to how it reflects what you want to present. ternakslot100


Many publications have been created based completely on questions or by adding questions at the end of a topic section or chapter. Like quotes, it comes down to what you want to accomplish with your publication. Many of your readers want answers more than they want questions. They are seeking solutions from someone they think knows more about a topic than they do. While your expertise will still need to be adjusted by the reader to suit their circumstance, a booklet of mostly questions may or may not be appropriate for creating the relationship you want with that client who is reading your booklet.

Action Boxes

A hybrid approach to providing how-to tips and actively engaging your reader is to put one or more how-to tips on a page or in a section of the booklet, and creating an action box on one or more pages for the reader to interact with information you’ve provided. It makes your booklet somewhat of a workbook that the reader will either write in or make notes elsewhere to keep the booklet unmarked. This approach can work well for a reader whose learning style is primarily interactive. Action boxes mean presenting less content because of the space they consume in your booklet while keeping the page count to a reasonable number. kotodama

ACTION – Recognize you have choices in how you create your booklet beyond what you previously realized. You might reject every choice beyond a straight forward tips booklet, or a hybrid could be appealing to you now that you see other possibilities.



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